There are nearly 2 billion Millennials globally right now. That is almost one-fourth of the total U.S. population. 87 million of them are on LinkedIn, accounting for 38 percent of its user base. They have an annual buying power of $200 billion in the U.S. alone, making them a powerful and much coveted demographic. In order to succeed businesses need to make Millennials a priority and understand what motivates this influential group.
LinkedIn understands the importance of Millennials and has analyzed their use of the professional network. Here are some of its findings in the following infographic: