Why Do We 'Like' Things on Facebook?

Posted by Michelle Lazarus on Aug 20, 2015 11:19:55 AM

"What's in it for me?" you may very well ask yourself, as you click the little "thumbs up" icon on a Facebook friend's post.

Research shows that people do, in fact, 'like' things on Facebook for something they may get in return - a feeling of empathy, self-affirmation, even a chance at a discount. Below, check out our infographic that shows the many reasons behind why we 'like.'


For more information, click HERE.


Topics: Research

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