"What's in it for me?" you may very well ask yourself, as you click the little "thumbs up" icon on a Facebook friend's post.
Research shows that people do, in fact, 'like' things on Facebook for something they may get in return - a feeling of empathy, self-affirmation, even a chance at a discount. Below, check out our infographic that shows the many reasons behind why we 'like.'
For more information, click HERE.