Make Your Messaging More Effective Through Visual Storytelling

Posted by BSG Team on Oct 2, 2015 3:39:36 PM

Here at BSG, we love a good story. Even when words fail us, we can still tell a good story using images. 

Humans are wired to organize information in a way that makes sense, often in the form of a narrative, but we are also visual creatures. About 90% of information transmitted to the brain is visual and about 65% of us are visual learners. So why not marry the two and create truly compelling content through visual storytelling?

Here are some scientific reasons why visual content is so effective:

  • 90% of information transmitted to the brain is visual
  • Visuals are processed 60,000 times faster in the brain than text
  • 40% of people will respond better to visual information than plain text
  • 93% of all human communication is nonverbal

If you're still asking why visuals are important in storytelling, check out the infographic on using images below from our friends at Widen, a digital asset management company.  Some highlights include:

  • Articles that contain images get 44% more views than articles without
  • Users clicking on photos of real people are 200% as likely to convert to a sale
  • Images make up 93% of the most engaging posts on Facebook (up from 83% in 2012)
  • Tweets with images receive 150% more retweets






Topics: Content Marketing, Effectiveness

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