Storytelling is a powerful tool, especially when it comes to marketing. Both B2B and B2C marketers use it to engage with prospective customers and build relationships with them. Stories are valuable because they go where data can’t – into the hearts of consumers, allowing them to make emotional connections and inspiring action.
Check out this infographic from our friends at Fathom Business Events. It explains why businesses should make use of storytelling in their branding and marketing efforts.