Are Micro-Moments the New Battleground for Brands?

Posted by BSG Team on Jun 29, 2016 1:00:12 PM

mobile-devices-micro-moments.jpgWe recently shared some jaw-dropping facts that show just how big the mobile opportunity is for marketers. With 44% of Americans saying they couldn’t make it a day without their phone, our ever-increasing reliance on our mobile devices means that we are consuming media in different ways. Most notably, we have replaced periodic media sessions with many short bursts of digital activity throughout the day. As Google puts it, “The old model was a four-course meal in the same restaurant. Today’s is a series of constant bite sized snacks all over town.”

Google has coined the term micro-moments to define those instances when people reach for their phones.  Although some of those instances just entail making a call, sending a text or even checking the time, others are times when people turn reflexively to their devices to find exactly what they need.  Micro-moments occur when a person:

  • Wants to know
  • Wants to go
  • Wants to do
  • Wants to buy

Google believes micro-moments are the new battleground for brands as decisions are made and preferences are shaped in these “intent-rich” moments. Google says it sees them constantly across billions of monthly searches and billions of hours of video watched each month. These moments that matter equal a seismic shift for advertisers – they are more opportunities to both win or lose the hearts, minds and dollars of consumers. Here are some examples:

  • Of leisure travelers who are smartphone users, 69% search for travel ideas during spare moments, like when they're standing in line or waiting for the subway.
  • Of smartphone users, 91% look up information on their smartphones while in the middle of a task.
  • Of smartphone users, 82% consult their phones while they're standing in a store deciding which product to buy. One in 10 of those end up buying a different product than they had planned.

Our devices have trained us to expect brands to deliver instant gratification.  We want exactly what we are looking for when we are looking for it. And those companies that deliver quick, seamless, mobile-friendly experiences are going to have a leg up on the competition. Check out the graphic below or watch this video from Google for more information about micro-moments.


Topics: Research, Best Practices for Businesses

Winning Millennials

Posted by BSG Team on May 25, 2016 11:00:00 AM

There are nearly 2 billion Millennials globally right now.  That is almost one-fourth of the total U.S. population. 87 million of them are on LinkedIn, accounting for 38 percent of its user base. They have an annual buying power of $200 billion in the U.S. alone, making them a powerful and much coveted demographic.  In order to succeed businesses need to make Millennials a priority and understand what motivates this influential group.

LinkedIn understands the importance of Millennials and has analyzed their use of the professional network.  Here are some of its findings in the following infographic:


Millennials statisticsfrom LinkedIn

Topics: Research, Infographics

Creating Surveys Your Customers Will Actually Take

Posted by BSG Team on Feb 24, 2016 3:16:41 PM

Customer feedback is crucial to the success of any business. Opening a dialogue with clients and patrons helps business owners gain a better understanding of their requirements and concerns.  It also promotes loyality and protects revenue and profitability.

And the best way to start that conversation?  Surveys.

Check out this helpful infographic from the folks at qSample. It offers some great tips for designing a survey that respondents will complete, without sacrificing the actionable information you’re seeking.






Topics: Research

Why Do We 'Like' Things on Facebook?

Posted by Michelle Lazarus on Aug 20, 2015 11:19:55 AM

"What's in it for me?" you may very well ask yourself, as you click the little "thumbs up" icon on a Facebook friend's post.

Research shows that people do, in fact, 'like' things on Facebook for something they may get in return - a feeling of empathy, self-affirmation, even a chance at a discount. Below, check out our infographic that shows the many reasons behind why we 'like.'


For more information, click HERE.


Topics: Research

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