Musings

Best Blogging Practices: 10 Tips for a Successful Law Blog

Posted by BSG Team on Nov 24, 2015 6:23:37 PM

Law_Blog_Tips.pngWith 77% of law firm leads being generated online, it's time for lawyers to rethink their current marketing strategies.  Potential clients are no longer looking to the Yellow Pages for attorneys.  They're turning to Google instead.

One great way to make sure that you and your firm are showing up in potential client searches is through blogging.  It's an incredibly valuable activity, especially if you want to grow your client base.  It allows you to establish your expertise,  market your services directly to targets who are already looking for information about your practice area,  and get found online.

Sounds great, right?  So what are you waiting for?  Get started with our free download on how to make your law blog a success (these tips are applicable to other industries too!) .  Contact us if you need more help to get your blog up and running.

 

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Topics: Blogging, Law Firm Marketing, Best Practices for Law Firms

Four Important Reasons Why Lawyers Should Blog

Posted by Liza Rodriguez on Nov 13, 2015 12:46:43 PM

Reasons why lawyers should start bloggingWant to generate more leads and grow your client base? Then it’s time to start writing.

Blogging is an incredibly valuable activity, with all sorts of practical benefits including networking, marketing and business development. Here are four of them:

No.1:  Gets You Seen.

More than three-quarters of new leads are generated online. Rather than thumbing through the Yellow Pages, most new prospects are scouring the Web. Potential clients are doing their homework online, only contacting those they feel they can trust. Blogs help make you credible in their eyes and get you seen.

No.2:  Lets You Cast a Wider Net.

Why just network locally when you can network globally? The Internet allows you to expand your reach exponentially.

No.3:  Opportunity to Show Off Your Expertise.

A good blog, one that is informative, useful and interesting, establishes you as an expert and thought leader. Moreover, other media sources take notice when you consistently push out great content. Media outlets often reach out to bloggers as a source or feature their posts on their own websites.

No. 4:  Potential Clients WILL Google You.

Whether a person is looking for an auto mechanic or an attorney, chances are he or she will turn to Google first. That means you’d better show up in their searches, and it had better be ahead of your competitors. Blogging is a great way to make that happen.

Search engines are designed to deliver the most relevant information to the searcher. Relevance is measured by how much content is viewed, cited and shared. Website content is rarely cited and shared, but blog content is.

 If you’re not already blogging, then it’s time to get in the game. A blog is essential in demonstrating your expertise, showcasing your services and being found online. Contact us if you need help or aren’t sure where to start.

Topics: Content Marketing, Blogging, Law Firm Marketing, Best Practices for Law Firms

5 Crucial Elements of an Attorney Bio Page

Posted by BSG Team on Nov 6, 2015 1:55:30 PM

Gone are the days when a potential client would flip open the telephone book and finger through the yellow pages to find an attorney. Most potential clients will now begin and end their search for an attorney on-line. According to Hinge Research, 77% of law firm leads are generated online. And StellarSEO found that over 800,000 searches for attorneys were carried out online between October and November 2014.

Several studies have also shown that bio and about us pages are the most viewed pages on law firm websites. Given their popularity, bio pages should be a vital part of any law firm’s marketing strategy. Have you given your firm’s bio pages the attention they deserve? Here are five things every attorney’s bio page should have:

No. 1:  Character
Your bio page is not your resume. Potential clients are not interested in your law school GPA or your class rank. They are more interested in learning how you can help them and whether they can work with you. Potential clients want to know if you will listen to them and cooperate with them to reach their goals. Are you likeable, can they trust you?

No. 2:  Consistency
Your bio page should reflect your law firm’s brand. Your brand is more than just your law firm’s logo, it is what sets you apart from your competitors. And your bio page should reflect this. There should be coherence in the content and the look of your bio page. It should look like it is a part of a greater whole, and reflect the values and mission of the firm. This will help both you and the firm look professional and be memorable.

No. 3: Photos
A good engaging photo is key to any bio page. It needs to be professional, and it needs to draw potential clients. Take the time and money to get good shots. Smile, and be approachable. The goal is to be relaxed and professional at the same time and to avoid a stern, aloof appearance.

No. 4: Specifics
Don’t try to market yourself too broadly. You can’t be everything to everyone. Focus on what you do well. If you are too general, you may get lost in the barrage of information on the Internet. Think about your ideal client, and market yourself specifically towards him or her.

No. 5:  Personality/Humanity                                                                                                                                                                   Add an element of fun to your bio page—it’s your shot to prove you are not a robot. A good bio page breaks the standard lawyer mold. Make it a little fun and lighthearted—this is how you show your humanity. Social media has an important role to play in making human connections. YouTube videos and social media links allow clients to interact with you on a personal level. 

Your bio page should set you part from the competition. It should pull the reader in and keep them interested. If you haven’t taken a look at your bio page recently, we suggest you give it another read. Take some time to reevaluate it – a little facelift could help you attract more clients. You can also contact us if you’re not sure where to start.

Topics: Law Firm Marketing, Attorney Bio Pages

The “About Us" Page as Part of a Law Firm's Marketing Plan

Posted by Liza Rodriguez on Oct 26, 2015 3:13:42 PM

about-us

Many firms think of the “About Us” page as a throw-away page with useless filler designed to pad a website. But when done right, an “About Us” page can be a powerful part of a law firm’s marketing plan.

The main purpose of an “About Us“ page is to build trust. It is not just about what you do, it is about who you are, as a firm and as a brand. The “About Us“ page should show a more personal side of your firm. People don't want just a list of qualifications, they want to know that they can trust and work with you. The “About Us“ page should never be boring. Use it to show a lighter side of your law firm.

Mission Statement
Obviously, your mission statement should be unique. Not only do you want it to show potential clients the unique reasons they should work with you, you also want your mission statement to serve as a marketing tool. You want it to grab the attention of potential clients by using specific SEO keywords so they can find you and fall in love.

Talk about who you are
Don’t just talk about your qualifications, talk about your values and personal interests. Remember, you’re trying to build relationships and get people interested in working with you. Imagine you are sitting across from a potential client. What would you want them to know about you?

Share what you believe
Tell people about your beliefs and values. Talk about what motivated you to start the law firm or became a lawyer.

Charitable work
The “About Us“ page is a great place to show potential clients any charitable work you do. It humanizes your law firm and shows you care about your community.

Show off (just a little)
Now is the time to show off any awards your law firm has won. Also, talk about your team, their talents and what they have to offer. You should include a fun personal photo or two. You should also have individual portfolio pages if you have more than two lawyers working for your firm. Remember, this is all about potential clients getting to know and trust you. So don’t bog them down with statistics and long-winded details. Keep it simple and approachable.

Testimonials
Your current and past clients are some of your best resources. They already know and trust you, so have them write, or better yet, record a short testimonial.

Use a video
Online videos are an essential part any law firm’s marketing plan. Use a video on your “About Us“ page that talks about why you started the firm or your charitable work. Clips of any media coverage or interviews you have done also work well. Your videos should spark an emotional connection. Be sure to link videos to your company’s YouTube channel. YouTube is a superb way to market your law firm.

Social Media
Your “About Us“ page should have your firm’s Twitter/Facebook/LinkedIn/Google Plus links as well as your partners' professional social media links. This allows clients to connect on a more personal level.

Remember, an outstanding “About Us” page is a powerful marketing tool for any law firm.

 

Topics: Law Firm Marketing

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