Musings

Understanding the Power of Storytelling

Posted by BSG Team on Jul 6, 2016 1:37:31 PM

Storytelling is a powerful tool, especially when it comes to marketing. Both B2B and B2C marketers use it to engage with prospective customers and build relationships with them. Stories are valuable because they go where data can’t – into the hearts of consumers, allowing them to make emotional connections and inspiring action.

Check out this infographic from our friends at Fathom Business Events. It explains why businesses should make use of storytelling in their branding and marketing efforts. 

 

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Topics: Infographics

Why Brand Advocates are More Valuable Than Social Influencers

Posted by BSG Team on Jun 22, 2016 3:02:14 PM

Influencer outreach is a big part of many social media and public relations campaigns. Agencies often court these individuals in hopes of harnessing the power of their networks to drive sales.

But, if you're truly looking to influence behavior, you may be better off focusing your efforts elsewhere.  Having a huge audience is great for generating buzz, but not always for driving action. That's why you may want to look to brand advocates instead.

A brand advocate is someone who enjoys your product or service so much that they’re eager to tell others about it — whether that’s via social media or in real life. They are avid consumers who act without incentives and passionately endorse your products. As such, their recommendations often carry more weight and others are more inclined to follow their advice.

Our friends at BzzAgent conducted a study to learn more about these powerhouse consumers. Check out the infographic below to better understand their motivations, habits and behaviors.

brand-advocate.jpg

Topics: Infographics

Infographic: 14 Mobile Marketing Stats

Posted by BSG Team on Jun 15, 2016 3:14:53 PM

In a recent column for Search Engine Land, Jim Yu writes, "Mobile is now not just about the device; it's a lifestyle."  He couldn't be more right.

People are becoming increasingly reliant on their phones, so much so that 44% of Americans say they couldn't make it through the day without their mobile device. As such, mobile presents a growing opportunity for savvy marketers to connect with consumers. Take a quick look at this infographic from our friends at Kahuna to see just how big the mobile marketing opportunity is.

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Topics: Infographics

Winning Millennials

Posted by BSG Team on May 25, 2016 11:00:00 AM

There are nearly 2 billion Millennials globally right now.  That is almost one-fourth of the total U.S. population. 87 million of them are on LinkedIn, accounting for 38 percent of its user base. They have an annual buying power of $200 billion in the U.S. alone, making them a powerful and much coveted demographic.  In order to succeed businesses need to make Millennials a priority and understand what motivates this influential group.

LinkedIn understands the importance of Millennials and has analyzed their use of the professional network.  Here are some of its findings in the following infographic:

 

Millennials statisticsfrom LinkedIn

Topics: Research, Infographics

9 Reasons You Need Content Marketing

Posted by BSG Team on May 18, 2016 11:00:00 AM

Anyone who hasn't taken the plunge into content marketing may want to know if it's worth the time and trouble. We'll give you a resounding yes, but don't take just our word for it. Check out the infographic below. It offers 9 revenue-related reasons why you should add content marketing to your marketing strategy.

9 Revenue Related Reasons to Engage in Content Marketing

Topics: Content Marketing, Infographics

13 Reasons Why Infographics Are So Effective

Posted by BSG Team on Feb 10, 2016 3:10:38 PM

Infographics have seen a surge in popularity over the last few years.  According to Google, searches for the term have increased more than 800% and an actual Google search will return more than 90,000,000 results.  

Infographics are popular because they are informative, entertaining and even evoke emotion.  But science says they are popular for another reason: our brains actually crave them.

Check out this great infographic from our friends at NeoMan Studios.  It explains why our brains find visually presented information so appealing.  Just click on the picture below to see their beautifully designed and interactive infographic.

And if you want help incorporating infographics into your marketing strategy, contact us.  We can help!

 

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Topics: Content Marketing, Infographics