Musings

4 Strategies for Standing Out in the Content Marketing Crowd

Posted by BSG Team on Mar 2, 2016 12:30:00 PM

Content-1.jpgAccording to Nielsen, at least 27,000,000 pieces of content are shared each day. With so much material floating around, it can be hard to stand out and be found.  

Here are 4 strategic ways to get your content noticed:

1.  Create more content.

One obvious solution is to do more content marketing, and here’s why:

  • The more content you produce ...

  • The more Google and other search engines index …

  • The more likely you are to rank for certain keywords …

Google’s fresh factor algorithm feature means that newer content performs better in the search engines, leading to higher rates of organic traffic, which brings in new leads.

When creating more content make sure that it is is solid, authoritative, and provides value to users. When you continually put out great content, it keeps users engaged and they keep coming back for more. However, if you allow your quality to slip then you’ll end up hurting your business in the long run.

2. Create better content.

How is the quality of the content you are producing? We’ve already talked about making sure the content you create is authoritative, and provides value.

Here are several more things that you can do to create even better content and gain an edge over the competition. 

  •  Create visual content. Using compelling images is a powerful way to boost the engagement and potency of your content. Infographics are especially appealing.

  • Create live marketing.  Producing live content has become very important.  Here are two low cost methods that effective and easy to use: Periscope andFacebook Live.

  • Create unique data. Come up with your own data, statistics, studies, and results. It is a powerful way to attract more interest.

  • Create more social communities. Consumers crave exclusive places where they can find exclusive content. Make it powerful, unique, and targeted.

3.  Stay focused.

Make sure you have a clear objective with your content marketing. Your company needs to clearly define its goals. Most businesses want:

  • More leads

  • More revenue

  • More customers

  • More engagement

While these general goals are fine, it is a good idea to create specific benchmarks to gauge your progress.

4.  Don’t stop.

Content marketing is not a quick fix. To achieve success you must keep at it in a deliberate and strategic way. There will be bumps along the way. You will have successes and failures but don’t quit. Success takes time.

Content marketing is ever evolving and in order to succeed we need to evolve with it. Contact us if you need help.  We can create the content your business needs.

Topics: Content Marketing, Content Creation, Inbound marketing, Content Strategy

Back to the Basics: 11 Key Marketing Terms Defined

Posted by Liza Rodriguez on Jun 17, 2015 1:55:29 PM

157589329_compThere’s no shortage of jargon in the business world, especially when it comes to marketing.  With the help of our friends at Hubspot, here are 11 key terms that anyone involved in marketing today needs to know.

1.  Analytics: The discovery and communication of meaningful patterns in data. When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better informed marketing decisions.

2.  Blogging: This is short for web log or weblog. Will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation.

images-113.  Call-to-Action:  A call-to-action (CTA) is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become a lead. Some examples of CTAs are “Subscribe Now” or “Download the Whitepaper Today.”

4.  Inbound Marketing: Inbound marketing focuses on creating quality content that pulls people toward your company and product. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert into customers.

5.  Keyword: Sometimes referred to as “keyword phrases,” keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing. Picking keywords that you’ll optimize a webpage for is a two-part effort -- first, you’ll want to ensure the keyword has significant search volume and is not too difficult to rank for. Then, you’ll want to ensure it aligns with your target audience. After deciding the appropriate keywords you want to rank for, you’ll then need to optimize the appropriate pages on your website using both on-page and off-page tactics.

how-to-optimize-landing-pages-for-conversions-ebook-016. Landing Page:  A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer.

7. Mobile Marketing: The practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information that promotes goods, services, and ideas.

8. Persona:  Sometimes referred to as a “buyer persona," a persona is a basic profile of a target consumer. It helps an inbound marketer visualize the ideal prospect, their behavior, demographic profile, and psychographic information.

9. PPC:  PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad.

10. Responsive Design: This is the practice of developing a website that adapts accordingly to how someone is viewing it. A responsively designed site will be easy to read and navigate, regardless if you’re viewing it on a laptop, tablet device, or smartphone.

images-1011. SEO (or Search Engine Optimization): The practice of enhancing where a webpage appears in search results. By adjusting a webpage's on-page SEO elements and influencing off-page SEO factors, an inbound marketer can improve where a webpage appears in search engine results.

 

 

Topics: Content Marketing, Inbound marketing, Glossary, Back to Basics

Inbound Marketing Study: HubSpot vs. Without

Posted by Michelle Lazarus on Apr 20, 2015 9:30:00 AM

Here at BSG, we believe in the power of marketing automation.  There are various reasons to employ it:  it saves time, it saves money and most importantly, it allows businesses to attract the right prospects.  There are many platforms out there but our favorite is HubSpot.  And it seems we’re not the only ones.

Marketing firm OverGo Studio did a study on 7 of their clients who use HubSpot, vs. 7 of their clients who did not. The results will knock your socks off - it's obvious that HubSpot not only streamlines marketing processes, but also helps to guide marketers' efforts by providing more accurate data. Below are the results in infographic format, or see the entire study by clicking HERE.

hubspotstudy

What do you think of HubSpot? What do you think of marketing automation in general? Sound off in the comments below.

Topics: Inbound marketing, HubSpot, Analytics, Effectiveness

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