Musings

B2B's Top Challenges

Posted by Michelle Lazarus on May 13, 2015 1:04:40 PM

 

A recent study by B2B International highlights U.S. companies' top marketing challenges. The dual challenge of building a brand and communicating effectively was number one - 56% of companies felt that this was a challenging part of doing business today.

challenges

The biggest weapon that B2B marketers have in their arsenal is content marketing. 70% of B2B marketers are creating more content this year than they did last year, even though they find it is more and more difficult to find good, trained content marketing professionals to carry out their increased need for great content.

Can you relate to this? What do you find most challenging about marketing today? Sound off in the comments - we'd love to hear your thoughts.

 

Topics: Content Creation

The Best Time to Think & Write Creatively

Posted by Danya Hejazeh on May 11, 2015 2:12:10 PM

BestTimeToWrite

Topics: Content Creation

5 Great Reasons to Focus on Your Blog

Posted by Michelle Lazarus on May 7, 2015 11:48:58 AM

Here at Black Stag Group, we are passionate about blogs and blogging. We love telling a good story, and reading one, too. An exceptional blog consists of topics of interest to potential customers, items that may be educational and provide insight, and tidbits that offer a glimpse into a company's culture and values. With a consistent publishing schedule, companies can build credibility and gain customers' attention. blog

Research has shown that brands that create 15 blog posts per month average 1200 new leads per month.

Not convinced yet? Here are five more reasons to focus on your blog:

1. Blogs give websites 434% more indexed pages and 97% more indexed links. 

Want to be more findable on the Web? Blogging helps majorly with SEO. (Source)

2. Blogs on company sites result in 55% more visitors.

Company blogs are an amazing way to drive traffic to websites without spending a lot of money. (Source)

3. Companies with blogs get 97% more inbound links.

Blogs can become useful resources that others want to link back to, another way websites gain traffic organically. (Source)

4. Interesting Content is a top 3 reason people follow brands on social media.

Offering blog content that is consistently thought-provoking or helpful makes a blog worth reading. People will want to know what you have to say. (Source)

5. B2B companies that blog generate 67% more leads per month than those that do not blog.

If you're a B2B company that isn't blogging, you may be losing potential leads to competition that does blog. (Source)

Even if you're not blogging, it's never too late to start - by blogging, you can begin building trust with your leads, increasing web traffic and gaining social media fans today.

 

Topics: Best Practices for Businesses, Content Creation, Effectiveness, Blogging

B2B Content Marketers Struggle with Writer's Block

Posted by Michelle Lazarus on Apr 30, 2015 10:00:00 AM


Savvy business owners know that the average website conversion for companies with defined content processes is more than twice that of companies without. And yet, according to research from content marketing firm Kapost, and reported by eMarketernearly four in 10 B2B marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts. Many of them rely on internal crowdsourcing to help generate content ideas. 

A great content strategy is vital to a company's success, since many departments across an organization depend on content for success:

kapost

But grappling with content ideas doesn't have to be so tough. Choosing a great partner to help fuel new ideas can take the pressure off.

What kinds of things do you strive for when creating new content? Let us know in the comments below. 

 

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Topics: Content Marketing, Content Creation, Content Strategy

On Storytelling

Posted by Liza Rodriguez on Feb 18, 2015 3:31:00 PM

Even in today’s digital age, modern brands must still be great storytellers in order to attract and influence consumers and their habits. The difference, however, is both brands and consumers are part of the exercise creating a multi-dimensional storytelling exchange.

157335003_compSuccessful brands use stories to collaborate with their consumers, as well as to educate and entertain them. Consumer-generated stories play a vital role in the identity of a modern brand. This is due to the consumers need to tell their own personal stories, as well as those that do not originate from within the brand. They desire to work together with brands as a means of shaping something bigger than they are, as a means of self-expression and personal participation.

A great story can exist across multiple channels and multiple formats. Not all channels have to relay an entire story and content shouldn’t be illustrated identically across all channels. The truth is, there storytelling-18642are significant advantages to revealing different components of a complex story across linked channels. Each channel’s distinctive strength is leveraged to include additional detail or different importance.

A brand’s presence in the marketplace is dependent on its ability to tell a single story with strength in each main narrative element. Most importantly is the creation of the “big idea,” which serves as the glue that connects and organizes the immense amount of creative assets into a lucid narrative that can help shape and define a brand’s desired outcome.  In short, the general purpose of a story is to relate the events on the surface while promoting common experiences at the core.

 

Topics: Content Marketing, Content Creation

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