Musings

SEO Tips for Blog Post Publishing

Posted by BSG Team on Jun 9, 2016 4:04:14 PM

SEO_for_Bloggers.pngLast week we talked about the creative and practical side of writing a blog post.  Today, we're talking about the technical side of getting them read.

Remember, publishing a post alone doesn't guarantee that it'll be seen.  You have to optimize it as well.  Try these SEO blog post publishing tips to help get your blog posts found:

1.  Keyword Research

Before you start writing your blog post check Google’s Keyword Tool for keywords to make sure your are writing about subjects people are really interested in. Then Google those keywords to see what the competition has to say on the subject. This will help keep your SEO fine tuned and focused on what readers are looking for.

2.  Fine-Tuning the Headline

Headlines should be simple but attention grabbing. Below is a common formula for crafting headlines for list posts:

[#] + [attention-grabbing phrase] + [keyword] = headline

Here are a few examples below. Notice that the headlines are short and punchy, designed to quickly grab the reader’s attention.

9 Reasons You Need Content Marketing

8 Tips for Creating Quick and Easy Content

4 Simple Ways to Increase Your Social Media Reach

3.  Post Slug

The post slug is the user friendly and URL valid name of a post. Most common usage of this feature is to create a permalink for each blog post.

WordPress and others automatically generate post slugs from a post's title by placing every word in the headline into the slug, but this clutters it up with lots of small words. Instead, change your post slug to your primary keyword and shorten it when possible.

4.  Images

Of course images punch up your blog posts visually but they also add great SEO benefits. To get the most out of your images follow these steps:

  1. Save your images as [keyword phrase] before you upload them to your site.
  2. Add alt text as [keyword phrase].
  3. Add title tag as [keyword phrase].

5.  Interlinking

Before you publish a new post, read through it and try to find two to three organic opportunities to link back to relevant posts on your blog. This keeps both readers and search engines on your site longer.

6.  External Linking

There may not be exact numbers on the SEO benefits of external linking, but it is still something we recommend because linking to other sites is a good way to build relationships with other bloggers.

Bloggers notice and appreciate backlinks and will frequently return the favor. At the very least they tend to mention and thank you on social media. Not bad blogging karma.

7.  Meta Data

There is a lot of debate about how much stock Google puts in meta keywords, but we still feel they're important in any case. Meta descriptions have value since they are extremely important in gaining user click-through from search engine results pages (SERPs).

These short paragraphs are your chance to advertise content to searchers and to let them know exactly whether the given page has the information they're looking for.

Your meta description should have the following 3 components:

  1. Optimally, it needs to be between 150-160 characters so Google will display the whole description.
  2. Include your keywords because Google bolds them in search results.
  3. It should be an intelligible sentence preferably from the actual post.

8.  Call-to-Action

Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This gives your blog followers instant notifications about your latest posts without them having to check your site for new content.

9.  Use Social Media

Although social media and social shares may or may not affect a blog post’s SEO, your social profiles definitely influence the way readers interact with your content.

Neil Patel, SEO expert and founder of Quicksprout, has urged marketers not to discount social’s impact on SEO too quickly; he argues that social is the new SEO and that your social presence is very relevant when it comes to search engine optimization.

Patel said, “No longer can we view the algorithm as a sterile and lifeless entity to be gamed, tricked, and cajoled by our clever SEO tricks. We must now realize the enormous impact of the social web.”

So, simply put, promote your blog content on social media sites for even more web exposure.

Topics: SEO and Content Strategy, Blogging, Writing

Take the Pain Out Of Blogging With Our Step-By-Step Guide

Posted by BSG Team on Jun 1, 2016 4:04:12 PM


blogging-laptop-1940x900_36253.jpgWe all want to write beautiful blog posts that people love to read as part of our marketing efforts.  But for most business owners daily, or even weekly, blogging is right up there with going to the dentist.

With this step-by-step guide to blogging, we have taken the pain out of writing.  Here is what you need to know to expertly and easily create a blog people love to read.

Step 1: Know your audience.

Before you ever put pen to paper so to speak you need to have a clear understanding of your target audience. You need to know what makes them tick. You need to know what their needs and wants are. You need to create buyer personas. When you understand your buyers and their interests you will then be able to come up with relevant blog topics.

Invest the time to create detailed buyer personas.  Our partner Hubspot has provided some great resources to help you get started:

Step 2: Start with a topic and titles.

Obviously before you can start writing you need to pick a topic for your blog post. It is a good idea to make a quick note whenever you come across an interesting story or blog topic. Before long you will have a nice collection of blog topic ideas. Do not worry if your topics are pretty general.  Use this to your advantage – play around with a variety of different working blog titles. This helps to focus your writing and creates even more blog topic ideas. A win-win.

Step 3: Write a captivating intro.

The first paragraph of a blog post should introduce what your post is about, all while captivating readers. 

No pressure here, right? Hubspot to the rescue again. They have a great post about writing captivating introductions, cleverly titled, "How to Write an Introduction [Quick Tip]".

It offers great advice for how to grab the reader's attention.  Remember, you want to attract the reader’s attention in the right way so that they will give your post more than a glance. You know you are offering them something beneficial; you just need to hold their interest long enough for them to see it.

Step 4: Organize your content.

You need to organize your content so that it can be broken down into easily digestible chunks. The best way to do this is to outline your post. This will help you to stay on track and properly focused. You will know which points to cover, and the best way to do it.

To make organizing even easier, you can download and use Hubspot’s free blog post templates. They are pre-organized for five of the most common blog post types. All you have to do is fill in the blanks.

Step 5: Now you get to write!

Now you are ready to actually write the content. Use your outline as a guide and elaborate on points as needed. Trust in your knowledge of the topic and do any additional research to gather more stats and examples to back up your points.

Also, take advantage of the many online tools available to help you with your writing. Here are a couple of our favorites:

  • Power Thesaurus: This crowdsourced tool provides users with a ton of alternative word choices from a community of writers. 
  • ZenPen: A minimalist "writing zone" designed to help you get words down without having to worry with formatting right away. 

editing.jpgStep 6: Edit/proofread your post.

You have written your blog post, hurray! But you're not done yet. Do not get in such a hurry to publish that you forget the editing process. It is a crucial part of blogging. Many small mistakes that you miss when writing are like neon signs when reading.

If editing isn’t your forte then ask a grammar-conscious co-worker to copyedit and proofread your post.

Step 7: Make it pretty.

After edits are complete then you are ready to format. An ugly post is not going to get much attention from readers. So make sure your post is visually appealing. Use consistently styled headers and sub-headers to break up large blocks of text. Maintaining consistency throughout your blog posts and your website helps your brand look more professional.

Also, content with relevant images receives 94% more views than content without relevant images. So make sure you choose at least one visually appealing and relevant image for your post. Play around with different types of images to see what works best for your post and which are consistent with your brand.

Step 8: Always have a call-to-action (CTA).

At the end of every blog post, you should have a CTA to let the reader know what you want them to do next. It can be as simple as asking them to subscribe to your blog or to download an eBook.

Use your CTAs to offer more content that is similar to the subject of the post the reader just finished, that way the CTA is mutually beneficial to you as the marketer as well as your audience.

A good blog post delivers its message by combining words with visual interest in a well-structured format that’s easy to read. Follow the basics in this article to start writing posts that attract and hold your readers’ attention.

Topics: Content Marketing, Content Creation, Blogging

5 Tips for Writing Compelling Copy

Posted by BSG Team on May 11, 2016 10:30:00 AM

typewriter-1580800-639x427.jpgCopy must be compelling, but does your copy also have to be clear and concise?

Simple answer, yes.

Brevity and clarity ensure that your message is digestible. It is important because you want your words to be quickly read and easily understood, all the while compelling readers to act.

You can easily train yourself to write clear, concise  AND compelling content.  You have to do a little research and even more critical thinking.

Before you start composing your next marketing email or landing page, try some of these tips. It may take some extra time and thought, but we promise the effort will be worth it.  You will come away knowing exactly how to create messaging that compels readers to act.

1) Create a buyer persona.

Don’t use a minnow to hook a shark. The most effective fishermen vary their bait depending on the fish they aim to catch. They also adjust their technique depending on the time of day, the water conditions, and the season. They soak up as much information as possible about the fish and it’s environment, ultimately using their knowledge to attract and hook.

It is the same with marketers. The most successful ones learn as much as they can about their target prospects before casting them their message. This allows them to highlight irresistible benefits throughout their copy.

You should identify your target prospect's problems and specific needs so you can offer them compelling solutions. Start by answering a series of questions about their personal background, their company and the position they hold, and their challenges, goals, and shopping preferences. Yes, that’s right, you need to create a buyer persona. Then you can gather information can then use that knowledge to attract attention and inspire action.

2) Make it emotional.

Purchases aren’t driven by logic. The features of your product or service are not enough on their own to seal the deal. Features appeal to your prospect’s logical brain but the sell hinges on emotion. A good commercial make us want to laugh or cry and stays with us for years.  

Remember Dove's "Real Beauty" campaign? It was so powerful and thought provoking that it went viral before viral was even a thing. The campaign has been active for over a decade and the commercial has had more than 18 million views on YouTube alone creating countless emotional moments.

3) Draw analogies and metaphors.

Value is a potent human driver. As a copywriter, your first responsibility is to figure out the value in what you’re selling and then put it into clear, concise, and compelling words.

It can be very hard to do. And if you’re new to copywriting, it could feel almost impossible, like trying to daylight past a rooster. That’s where analogies and metaphors come in. They’re especially effective at putting concepts into perspective.

Here are a few examples of metaphorical taglines:

  • Tropicana: Your Daily Ray of Sunshine
  • Miller High Life: The champagne of bottled beer
  • Werther’s Original Popcorn: It’s What Comfort Tastes Like

These brands combine use taglines to tell a story or create an image. And you can too. As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite.

4) Avoid weasel words.

Weasel words are used to make a vague or ambiguous claim, enabling the specific meaning to be denied if the statement is challenged. People who want their statements to maintain plausible deniability use weasel words. Usually we associate them with politicians but copywriters use them a lot too, especially if their product’s promise is weak or loose.

For example:

  • "Leaves dishes virtually spotless." You are supposed to think "spotless," rather than "virtually" spotless.
  • "Listerine fights bad breath." "Fights," not "stops."
  • "Lots of things have changed, but Hershey's goodness hasn't." Notice that it does not say that Hershey's chocolate hasn't changed.

Avoid the weasel words whenever you can. Your copy will be stronger and more compelling for it.

5) Create urgency.

You don’t want your readers to get too comfortable. If your copy leaves readers with the impression that your offer will always be there, patiently waiting for them, they may use it as a reason to procrastinate.

Your copy should create a sense of urgency. Set a deadline, using time-sensitive language or play the scarcity card.

The aim is to make your prospects feel uneasy about waiting. The more uncomfortable they are, the more likely it is they’ll be to act.

Practice these tips and techniques when writing copy and, over time, you’ll move from novice to expert and steadily inspire more people to take action more often.

Do you have tips for crafting compelling copy? Share them below.

Topics: Blogging, Writing

Creating the Ultimate Content Calendar

Posted by BSG Team on Jan 20, 2016 3:00:27 PM

Editorial_Content_Calendar.pngNo matter how good we are at our jobs we all want a better, faster way to get things done. Luckily in this rapidly changing world innovations are constantly emerging to help us do what we want in less time, with less wasted effort, and with greater success. Reinvention is the commodity we trade in these days to keep pushing our digital world forward.

The editorial calendar is the perfect example of this reinvention having transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of a content marketing campaign.

The following editorial calendar tips, tools, templates, and takeaways will help your business whether you need to build a new system from scratch or just want a few tricks to make your calendars more efficient.

1.  The Basics

The first step is to gather key content marketing strategy information. Answer the following questions to determine what you need to track in your calendar, as well as help you stay focused on your marketing goals.

  • Who are you creating content for? Knowing your buyer personas helps you to keep your target audience in focus as you create your calendar.
  • Why you are creating content? Think about your goals for the content you create. Your content marketing mission and goals will impact what you publish, where you publish, and how often.
  • What resources do you have at your disposal? Do you have a dedicated in-house team of writers and videographers or do you outsource most of your content creation? The workflow you track in your calendar will likely depend on who is writing and where their expertise lies.
  • How can you stand out? Are you filling a need with the content you create? What gaps exist in your current content creation efforts – or the efforts of your competitors? Aiming to play a lead role in meeting your audiences’ needs will help you fill your editorial calendar with enriching content that helps you meet your business goals.

2.  Setting Up Your Calendar

There are lots of dedicated tools on the market that offer a wide range of calendaring capabilities.

When first starting out it’s fine to use a simple Excel spreadsheet or a shareable Google Sheet to track your content’s progress through your editorial process. As you grow you may need to expand content collaboration solutions with integrated tools that can help marketing teams manage editorial processes.

We recommend that your editorial calendar include the following:

  • The date the piece of content will be published
  • The topic or headline of the content piece
  • The author of the content
  • The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion
  • The current status of the content (updated as it moves through your publishing cycle)

Depending on your company’s specific goals you may also want to track these elements to help you stay organized and on track over the long term:

  • The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well.
  • Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? Consider repurposing great content into other formats to ensure you get the most mileage out of it.
  • Visuals: Don’t overlook the appeal that visuals can add to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts will establish a signature look and cohesive brand identity.
  • Topic categories: This helps make your calendars more searchable when you are looking to see which target topics you already created a lot of content about – or which you haven’t covered often enough.
  • Keywords and other meta-data: Track meta-descriptions and SEO titles (if they differ from your headlines), this will keep your SEO efforts aligned with your content creation.
  • URLs: This allows you link to older pieces of content in the new content you create.
  • Calls to action: Every piece of content you create should align with your company’s marketing goals.
3.  Keeping Your Calendar Filled and Focused

One of the most challenging parts of building your editorial calendar is making sure you have enough relevant ideas to fill the schedule.

You should use your editorial calendar to keep a running list of topic ideas. It makes it an easy reference tool when you need some inspiration or direction.

We recommend that you track:

  • The topic idea
  • The owner of the idea
  • The target keywords/categories to which the content would map
  • Who might be available/qualified to write the piece
  • A time frame for when you will publish it.

The possibilities are endless when it comes to using editorial calendars to organize your content marketing and to keep your marketing efforts moving in the right direction.

Topics: Content Creation, Content Strategy, Blogging, Writing

Best Blogging Practices: 10 Tips for a Successful Law Blog

Posted by BSG Team on Nov 24, 2015 6:23:37 PM

Law_Blog_Tips.pngWith 77% of law firm leads being generated online, it's time for lawyers to rethink their current marketing strategies.  Potential clients are no longer looking to the Yellow Pages for attorneys.  They're turning to Google instead.

One great way to make sure that you and your firm are showing up in potential client searches is through blogging.  It's an incredibly valuable activity, especially if you want to grow your client base.  It allows you to establish your expertise,  market your services directly to targets who are already looking for information about your practice area,  and get found online.

Sounds great, right?  So what are you waiting for?  Get started with our free download on how to make your law blog a success (these tips are applicable to other industries too!) .  Contact us if you need more help to get your blog up and running.

 

Take me to 10 Tips for a Successful Law Blog

 

 

 

 

 

Topics: Blogging, Law Firm Marketing, Best Practices for Law Firms

Four Important Reasons Why Lawyers Should Blog

Posted by Liza Rodriguez on Nov 13, 2015 12:46:43 PM

Reasons why lawyers should start bloggingWant to generate more leads and grow your client base? Then it’s time to start writing.

Blogging is an incredibly valuable activity, with all sorts of practical benefits including networking, marketing and business development. Here are four of them:

No.1:  Gets You Seen.

More than three-quarters of new leads are generated online. Rather than thumbing through the Yellow Pages, most new prospects are scouring the Web. Potential clients are doing their homework online, only contacting those they feel they can trust. Blogs help make you credible in their eyes and get you seen.

No.2:  Lets You Cast a Wider Net.

Why just network locally when you can network globally? The Internet allows you to expand your reach exponentially.

No.3:  Opportunity to Show Off Your Expertise.

A good blog, one that is informative, useful and interesting, establishes you as an expert and thought leader. Moreover, other media sources take notice when you consistently push out great content. Media outlets often reach out to bloggers as a source or feature their posts on their own websites.

No. 4:  Potential Clients WILL Google You.

Whether a person is looking for an auto mechanic or an attorney, chances are he or she will turn to Google first. That means you’d better show up in their searches, and it had better be ahead of your competitors. Blogging is a great way to make that happen.

Search engines are designed to deliver the most relevant information to the searcher. Relevance is measured by how much content is viewed, cited and shared. Website content is rarely cited and shared, but blog content is.

 If you’re not already blogging, then it’s time to get in the game. A blog is essential in demonstrating your expertise, showcasing your services and being found online. Contact us if you need help or aren’t sure where to start.

Topics: Content Marketing, Blogging, Law Firm Marketing, Best Practices for Law Firms

6 Journalism School Lessons That Will Help You Create Better Content

Posted by Liza Rodriguez on Jul 9, 2015 9:58:00 AM

6a00d8341bf67c53ef0168e7bd2560970c-800wiI’ve recently come across several articles that discuss the reasons why one should think like a journalist when creating content. They stress finding credible sources, focusing on accuracy and being objective, all good ways to make your content stronger and help build trust with  readers.

I’m completely onboard with the advice, especially since I have a journalism background.  But I’d like to take it one step further and suggest that it isn’t enough to think like a journalist.  You should write like one too.

Here are six writing tips I learned in Journalism School that will help you create better and more readable content:

Include a Nut Graph. Every good story has a nut graph. Think of it like a thesis in a research paper.  It tells readers exactly what the story is about  -- it’s the story in a nutshell.  It also serves several other important purposes such as transitioning from the lead and explaining its connection to the rest of the story.

Use a News Peg. A news peg refers to the timeliness of a story. It’s a topical hook that allows you to capitalize on the themes, ideas and events that have already captured your audience’s interest. 

Here’s an example:  The Washington Post reported today that Latinos now outnumber Whites in the state of California. This is a great peg for an article that offers advice on how to market to Latino Millennials.

Kill Your Darlings. William Faulkner said “In writing, you must kill your darlings.”  Stephen King piggybacked on the idea with “kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

So, what does it mean? It means that sometimes you have to cut the parts of your piece that you love most.  Each choice you make as a writer should further or support your main point. If your darlings (those clever little turns of phrase, funny anecdotes, etc.) aren’t serving those purposes, give them the axe.

Kings-promo-7Write with Bricks and Balloons. All good stories include both hard facts (bricks) and entertaining details (balloons).  The bricks keep your piece grounded  -- they are the data, stats and findings that support and prove what you are saying.  The balloons are those extra details that give color to a story.  In short, balloons are the elements that make for great storytelling.  Check out the balloons in this story written and reported by John R. Roby from the Press & Sun Bulletin  in Binghamton, NY:

“Two next-door-neighbor-dads, having just returned from watching their kids march in the local parade, agreed to spend the afternoon sharing a pot of homemade Maryland crab soup (red, of course) and iced-cold National Bohemian beer.”

Numbers are Numbing. Using data and stats from reputable sources help with the credibility of any piece, but that doesn’t mean your copy should read like an Excel worksheet. Make numbers easily digestible for readers when possible.  For example, a recent story in the Daily Mail describes the world’s largest yacht as 656-ft long or the length of two football fields.  It’s much easier for readers to understand just how big the yacht is when they are given a comparison that makes sense to them.

PADCABANNOGLACGP_jPick up a copy of Strunk and White’s The Elements of Style.  On my first day of Journalism School, I was handed a packet of materials. Among them:  an actual facebook and a copy of The Elements of Style.

You can decide for yourself whether the book is deserving of its reputation, but despite your final decision, there is no denying that Strunk and White offer some good advice, especially if you want to write like a journalist. Some of their most useful tips:

  • Avoid fancy words. Do not be tempted by a twenty-dollar word when there is a ten-center handy, ready and able.
  • Write in a way that comes naturally. Write in a way that comes easily and naturally to you, using words and phrases that come readily to hand.
  • Be clear. Clarity is not the prize in writing, nor is it always the principal mark of a good style… But since writing is communication, clarity can only be a virtue.

By employing some of these tips, you will craft content that resonates and is remembered. And isn't that the whole point?

Topics: Content Marketing, Content Creation, Blogging, Writing

Stop Writing Boring Headlines!

Posted by Josh Bernstein, BSG Contributor on May 27, 2015 10:54:58 AM

Unknown-8On average, 80% of people will only read the headline of an article or post.  Headlines either pull people in or they push them away. While this is a bothersome reality, copywriters must find ways to harness their skills and write the most effective and attention-grabbing headlines they can muster. Otherwise, four out of five people will never make it to your very first sentence. Here are some ways to strengthen your headlines and grab hold of the limited attention of your readers.

The Effectiveness of Numbers and Lists

Numbers help a headline to stand out. The human eye is naturally drawn to a number’s close proximity to words. A numbered list can ease the reader into a comfort zone where they have a much clearer idea of what to expect from the text they are about to read. Also, certain buzzwords can be used to strengthen the chances of a reader making it through to the end. Strong adjectives catch the attention of readers. These are some good examples:

  • Fun
  • Free
  • Essential
  • Strange
  • Incredible
  • Shocking

Also, be sure to include some rationale, further heightening the chances of piquing a reader’s interest. Some examples include:

  • Reasons
  • Ways
  • Tricks
  • Secrets
  • Ideas
  • Facts

These are good examples of word-combinations that can help prepare the reader for the material and at the same time, provide an easy reading experience.  The reader knows exactly what he or she is going to get.

Blog_Headline_Writing_Tips1Short and Sweet

The old adage “less is more” has never been more true. Most people today scan text, instead of reading it. The perfect length for a headline is six words. The reason for this is that the majority of people scan headlines, only reading the first and last two or three words. The primary function of a headline is to get the first line read. Overwhelming a reader with a long, clunky headline will derail the attention span of a reader and leave your work unread. Try and keep your headline under 65-70 characters. In this age of Twitter and text-speak, the longer the headline, the less likely the reader will be to continue reading.

The Impact of Negative Wording

Negatives, by nature, draw upon our insecurities. As strange as it may seem, phrasing a headline negatively can have huge advantages. Data has shown that headlines with phrases such as “no,” “without” and “stop” have led to more shares than headlines without negative buzzwords. An example of this would be “STOP! Here’s 10 ways you can save money!” You’re grabbing the reader’s attention and at the same time, offering them a list of ways to benefit themselves. It’s easy and effective.     

Use the Five W’s

We all remember these five words from grade school, but let’s refresh our memory, as these words can be very helpful in catching a reader’s attention. They are Who, What, Where, When and Why. Take for example “5 Reasons Why You’re Not Making Tons of Money” or “Where to Go When Visiting New York City.”

Sense of Urgency

Much like the effectiveness of placing a negative-sounding word in your headline, adding a sense of urgency can help to grab a reader’s attention. Readers are apt to consider themselves and what’s at stake for them or their business if presented with an urgent headline. An example of this would be “Are You Losing Sales by Ignoring Your Customer’s Needs?” or “What You Must Understand about Health Insurance.” People tend to read that which appears scary or concerning to them, so don’t be afraid to add a little bit of desperation and seriousness to your headlines.

Follow a Formula

While there are many ways to write a great headline, here’s a formula that includes all the above points.

Number + Adjective + Keyword + Promise.

An example of this would be “12 Ridiculously Easy Tricks for Acing an Interview.”

Make Sure the Headline Is Useful

8844478218270This seems obvious, but many copywriters fail to understand this basic tip. If your headline doesn’t come across as helpful or of use to the reader, then you can forget about them reading the actual article. Know your readership and understand what they need and expect from you. Try and convey the big, long-term benefits of the product or service in the headline. Make sure the reader understands that by reading your article, they stand to gain something. If there’s no prize at the end, then what’s the point of taking the trip?

Headlines fail for a variety of reasons. They don’t coincide with what the article entails or they’re not specific enough. Sometimes they’re too boring or wordy. And many times, the subject matter just isn’t interesting enough to warrant further reading. By following the tips above, your headlines will start to carry that added level of oomph that is needed to grab the reader by the collar and demand their full, undivided attention.

Topics: Content Creation, Effectiveness, Blogging

5 Great Reasons to Focus on Your Blog

Posted by Michelle Lazarus on May 7, 2015 11:48:58 AM

Here at Black Stag Group, we are passionate about blogs and blogging. We love telling a good story, and reading one, too. An exceptional blog consists of topics of interest to potential customers, items that may be educational and provide insight, and tidbits that offer a glimpse into a company's culture and values. With a consistent publishing schedule, companies can build credibility and gain customers' attention. blog

Research has shown that brands that create 15 blog posts per month average 1200 new leads per month.

Not convinced yet? Here are five more reasons to focus on your blog:

1. Blogs give websites 434% more indexed pages and 97% more indexed links. 

Want to be more findable on the Web? Blogging helps majorly with SEO. (Source)

2. Blogs on company sites result in 55% more visitors.

Company blogs are an amazing way to drive traffic to websites without spending a lot of money. (Source)

3. Companies with blogs get 97% more inbound links.

Blogs can become useful resources that others want to link back to, another way websites gain traffic organically. (Source)

4. Interesting Content is a top 3 reason people follow brands on social media.

Offering blog content that is consistently thought-provoking or helpful makes a blog worth reading. People will want to know what you have to say. (Source)

5. B2B companies that blog generate 67% more leads per month than those that do not blog.

If you're a B2B company that isn't blogging, you may be losing potential leads to competition that does blog. (Source)

Even if you're not blogging, it's never too late to start - by blogging, you can begin building trust with your leads, increasing web traffic and gaining social media fans today.

 

Topics: Best Practices for Businesses, Content Creation, Effectiveness, Blogging