With 1.59 billion users across the globe and 22 billion ad clicks per year, it's clear that Facebook is something businesses shouldn't ignore. The social media behemoth provides companies with the largest advertising opportunity since search.
That said, as most social media marketers already know, the Facebook game has changed. The days of organic reach are long gone. A widely cited study by social@Ogilvy found that business pages can expect an organic reach somewhere between 6 and 2%, which means any business hoping to reach a bigger audience has to pay for it.
But when it comes to creating Facebook ads, there are many factors to consider. Marketers need to know how much text to use, what dimensions images and videos should be and the differences between desktop and mobile News Feed ads. And that's just the tip of the iceberg!
Luckily, our friends at WebpageFX created this fantastic infographic. It's a handy dandy guide for all things Facebook advertising. It's guaranteed to make your advertising experience that much easier.