The Science of Brands on Instagram

Posted by Liza Rodriguez on Jun 8, 2015 11:48:00 AM

Still trying to figure out where to spend your time on social?  Here's a tip:  if you're not marketing on Instagram, it's time to start, especially if you are looking to reach audiences that are willing to engage with your brand.

As a recent article published in Fast Company mentions, "all data indicates that users are moving away from Twitter and Facebook and shifting their time to Instagram."  On top of that, Instagram users are more actively engaged on the network.  Forrester Research found that Instagram users were 58 times more likely to like, comment or share a brand's post than Facebook users and 120 times more likely than those using Twitter.

If you're not sure where to start, check out this handy dandy infographic from our friends at KISSmetrics.  It has some helpful tips for building a successful Instagram strategy.




Topics: Branding

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