It's no secret that emotionally resonant creative assets are crucial to effective marketing, branding and advertising. They help differentiate companies from their competitors and help to create relationships between brands and consumers.One of the best ways to generate emotion is through the use of colors, fonts and shapes. Your choices in colors, shapes and fonts make all the difference in whether you inspire trust, authority, experience or any other feeling.
Check out this great infographic from Colourfast that details just how influential color, font and shape are. It's a fascinating peek at the science behind how we interpret what we see.