Musings

Get the Most Out of Your Social Posts: Tips on What to Post and Where. Part 1

Posted by BSG Team on Apr 10, 2015 11:13:00 AM

Social media platforms are not created equal and social posts are not one size fits all.  As such, it takes a high level of panache to master the dos and don’ts of posting and sharing content. Here are some tips that outline which types of content work best on some of the major social media websites.

 

Unknown-1Facebook:

  1. Post videos directly to Facebook via your news feed. Studies have shown that Facebook is stealing traffic away from sites like YouTube, due in large part to Facebook’s autoplay feature, which essentially grabs your attention before you even realize what you are watching. Video posts have a larger organic reach than text-only statuses, link photos and photo posts. You can post videos natively (directly to FB, without links to other sites, as described above), choose and post a featured video or create a video playlist.

  2. Increase your posting frequency. This no-nonsense tactic can dramatically affect any lowered Facebook reach that you may notice. Interestingly enough, negative feedback isn’t necessarily associated with an increased posting frequency.

  3. Use your creativity to integrate Facebook’s Trending Topics. Once you click on one of these trending topics, you will automatically notice posts from other people that you are connected to. Taking advantage of Trending Topics can make your posts feel personal and natural, which is a great alternative to them resembling spam.

Unknown-2LinkedIn:

  1. When it comes to sending direct traffic to your website, LinkedIn does so at a rate that is four times higher than Twitter and Facebook, making it the number one social referral source. Because an assortment of leads can come from social media sites, understanding the data that shows where leads are headed is very important. LinkedIn traffic is far more likely to go directly to your homepage, as opposed to some satellite page like a blog post or a resource page. So it behooves you to optimize your profile with consistent messaging, thus ensuring that users are carried from your LinkedIn profile to your corporate homepage with just one click.

  2. Industry insights are the most demanded content. According to statistics garnered directly from LinkedIn, 6 out of every 10 users are interested in industry insights. Aside from insights, users reported high interest in company news, as well as new products and services. This means that sharing your expertise will help you to appeal to a large audience. It’s important to be helpful and transparent and to make insights the majority of your posted content, all the while ensuring that your general content plan feels relevant to your followers.

  3. Avoid posting during off-peak hours, like late afternoons, evenings and weekends. Besides, doesn’t it make more sense to publish when people are actually around? LinkedIn has found that their busiest traffic times are Monday through Friday, during the morning and midday hours. In general, the highest traffic is seen during usual business hours. Matching your posting times with the rhythm of the LinkedIn audience can help bolster your level of exposure.

Unknown-6Instagram:

  1. Track and follow the top trends. The best social media marketers are constantly aware of which hot trends are active on Instagram and by participating in those particular conversations, they increase their exposure. Growing your brand’s awareness may be as simple as monitoring popular trends and hashtags. This will also enable you to stay on top of trends that are specific to your community, thus allowing you to increase interaction with those particular fans.

  2. Be smart about which hashtags you use. Being aware of what trends your community is following, as well as the hashtags they are using, should influence the type of hashtags that you use. They are an effective and necessary tactic to bolster your Instagram marketing plan. If your brand is holding a contest, for instance, creating the most suitable and pertinent hashtag can lead to a successful campaign. Also, taking the time to learn which hashtags are the most common throughout your particular demographic is another way to ensure that traffic heads in the direction of your brand.

  3. Post content that has authenticity. Your content needs to be representative of your brand’s lifestyle. Instagram should be used to showcase your way of life and should inspire your community, rather than existing solely as just another place to put your ads.

Unknown-4Pinterest:

  1. In order to get more engagement, try using tall, infographic-style pieces. Because it’s easier to scroll vertically than horizontally, taller images are easier to read than wide images. On Pinterest, taller images contain more content and statistically, they tend to get more repins than images that are shorter in size.

  2. Limit your descriptions to between 100 and 200 characters. Just like Instagram, Pinterest allows users to provide captions and other textual content alongside their visual content. By including text, you are giving context to your images, which in the end will help search engines and humans to find your product/brand.

  3. Promote your pins elsewhere. Like with any other social content platform, you have to promote your boards and pins to make the most out of them. There are several options available, including sharing links to individual pins on other social networks. You can also embed your lead generation boards on your website or blog. The more people who see your pins, the more leads you can generate to further your business/brand.

Unknown-7Google+:

  1. Provide opportunities for people to learn. This can be accomplished by providing posts that provide new knowledge to your followers. Whether it is information on social media tips, a new product update or new tools for learning, Google+ users have made it clear that they desire to acquire knowledge.

  2. Google+ allows users to share gifs with your followers. This can be a huge advantage if utilized correctly. A gif is its own device which requires nothing of its viewer and they have performed well on Google+; better in fact, than most ordinary image posts.

  3. Provide content about Google+. Because it is a relatively new social media venture, it may be a good idea to speak about Google+. This is an effective way to secure a receptive audience. The Google+ audience desires new information about the platform they are using, so integrating Google+ content can be a smart strategy for creating successful and more importantly, shareable content on this network.  

 

Topics: Best Practices for Businesses, Social Media Best Practices

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