In a recent column for Search Engine Land, Jim Yu writes, "Mobile is now not just about the device; it's a lifestyle." He couldn't be more right.
People are becoming increasingly reliant on their phones, so much so that 44% of Americans say they couldn't make it through the day without their mobile device. As such, mobile presents a growing opportunity for savvy marketers to connect with consumers. Take a quick look at this infographic from our friends at Kahuna to see just how big the mobile marketing opportunity is.