Musings

Get the Most Out of Your Social Posts: Tips on What to Post and Where. Part 2

Posted by BSG Team on Apr 16, 2015 10:35:05 AM

In addition to the many big names in social media, various other platforms are seeing more and more traffic. These sites are growing fast, with tons of interested users signing up every day. Here are some tips about how to effectively use these social platforms.

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Snapchat: Snapchat is an application that allows users to share video, pictures and text. The catch is that all data sent to a user’s recipients can only be viewed for a very brief period of time (1-10 seconds) before the image/video vanishes forever from the Snapchat server. This unusually short frame of time requires any user looking to promote their brand or business to do so efficiently and intelligently.

  1. Find ways to embrace the time limit. The self-destructive nature of Snapchat is seen by many as a detriment, but it doesn’t have to be. Utilize the app to give viewers quick snippets, or previews, of your product. Also, much like with Instagram, you can create contests for your viewers to engage in. Videos and/or photos of consumers using your product could help to build your client base and garner more notoriety.

  2. Use video to engage your audience. Yes, the video disappears once it has been viewed, but that still gives you a few seconds to make a glaring impression on a possible customer. They say a picture is worth a thousand words. Well, a video, no matter how short, allows you to actually verbalize your message or pitch to potential clients. Snapchat is all about being casual, so don’t fret the seeming lack of professionalism of the app itself.

  3. Consider these figures: Approximately 26 million people in the U.S. use Snapchat and on a daily basis, roughly 400 million snaps are sent out. This could be a huge opportunity for anyone looking to grow their business or brand. Yes, the photos and videos disappear almost immediately, but that still gives you precious seconds to make a lasting impression on your audience.

 

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Quora: Quora is a question and answer website where a community of users create questions to be answered, edited and organized. The site aims to connect people through shared interests and allows its users to write and share new content with like-minded individuals. 

  1. You can establish thought leadership by simply answering questions within your particular niche. Even though Quora is not designed with small-business owners in mind, building a presence on the site and establishing contacts and a reputation can lead to success. Like most social platforms, Quora allows users to converse and connect, therefore allowing room for small business owners to grow their name.

  2. Integrate Quora with your website and other social media platforms. People can follow your conversations simply by selecting the “create a follow button” on the Quora website. The site also enables you to share your conversations with your Facebook and Twitter followers with relative ease. You can also share your questions via these other websites to enhance search engine indexing.

  3. Build your network with users who share similar interests. Like any other social media platform, Quora enables you to find and converse with like-minded individuals who share the same goals, interests and tastes as you do. Just by simply following other users, you can initiate countless dialogues and build relationships with other business owners.

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Tumblr: Tumblr is a social networking platform with a specific focus on microblogging. The site allows users to post multimedia and other content in the structure of short-form blogs. Tumblr users generate upwards of 900 posts per second and there are around 120,000 signups every day.

  1. Because Tumblr content is commonly appealing in a visual sense, and images and video are included in almost every update, this platform can be best utilized as a showcase for your products. You can include videos that illustrate your product/brand and ways to use it. Animated graphics, infographics and behind the scenes footage from your company can also help to showcase to users what your product/brand has to offer.

  2. Connect Instagram to your Tumblr account to maximize the amount of viewers seeing your posts. Your Instagram photos can be shared to your Tumblr followers with simplicity.

  3. 50% of Tumblr users are under 25 years of age, so the site can be used to effectively increase exposure of your product/brand to a younger audience.

  4. Tumblr users, much like those of the other major social platforms, tend to bask in any and all attention that gets thrown their way. Find a clever way to engage your audience directly with popular and trendy memes or design campaigns, thus promoting active engagement among your followers, as well as the whole of Tumblr users.

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Vine: Vine is a video-sharing app that is similar to Snapchat in that it allows users to share short videos that don’t last very long. What differentiates it from Snapchat is that Vine videos continue to replay (like gifs) over and over on a continuous loop. They can be easily embedded onto any webpage and even more importantly, they are viewable directly on a user’s Twitter timeline.

  1. Vine, since being introduced in 2013, has emerged as one of the web’s most useful marketing tools for business. Amongst myriads of Twitter timelines filled with text, a feed loaded with Vine videos tends to stand out.

  2. Similarly to Instagram, Vine allows users to “like” and comment on any Vine they watch, thus promoting a sharing forum that can enable community building, as well as opportunities to search out similar, like-minded professionals who fall within your product’s niche.

  3. Ask your audience to get creative and become involved in your products. Vine, like many of the other social platforms, lets people be creative, despite the short six second lifespan of a Vine video. Vine is a great tool for collaboration and interaction. Post your Vine videos as widely as possible, as the app is gaining traction in the social arena and its numbers of followers are on a rapid incline.

 

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Digg: Digg is a social networking site that features news stories submitted entirely by its users. Using links from all spectrums of the internet, Digg gathers news stories from everywhere and builds its own list of stories that are in the process of going “viral.” Every story that is posted comes with a “Digg button” which allows other users to either upvote or downvote the story. Those with the most upvotes are relegated to the “Top News” section of the site. Despite many complaints about Digg since its reconfiguration in 2012, it remains the internet’s most popular social news site (it still receives 2.5 million visitors per month).

  1. If your blog post(s) make it to the “Main Page,” lots of traffic can be driven to your personal blog or that of your product/brand. Digg can also help you to find other like-minded individuals who post similarly interesting blogs. You can share submissions and comment on comparable stories that relate to your brand and this allows for networking amongst similar bloggers to take place.  

  2. It is best to engage with users and brands that share your niche’s focus. By exchanging comments and opening up active lines of communication, Digg can help you to reach out to more and more people who are interested in your product.

  3. The new Digg allows publishers to enhance their targeted following (like Twitter), without having to promote content to Digg’s front page. When you submit, or “Digg,” your content, it will be shown to your following on their “My News” page. Even if you are not a “power user,” the new Digg’s features and functionality seem to cater to the average user and thus, levels the playing field for first-time users who are simply trying to get exposure for their brand.

Topics: Best Practices for Businesses, Social Media Best Practices

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