General Electric (G.E.), founded in 1892 by Thomas Edison, has always been innovative. This 123-year-old company is still reinventing itself, even today, especially when it comes to marketing. As one of America's largest multinationals, the company is taking risks by experimenting with digital platforms. Linda Boff, G.E.'s executive director of global brand marketing, shares her best practices for being a world-class B2B digital marketer, in B-to-B Marketer Magazine:
Ms. Boff's advice reveals that even a huge company can be successful with a smaller budget, and that simplicity and honesty always work best when it comes to digital.
What are your best practices for digital marketing? Let us know below.