Musings

Does Your Law Firm Need Marketing?

Posted by Danya Hejazeh on Oct 16, 2015 2:58:49 PM

Undoubtedly. But what is the best way to find new clients and get the word out? Inbound marketing.

Content-Place-Time-Big-Heart-Final-235x235Wikipedia defines Inbound marketing as "[A set of] marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content." Inbound marketing automation platform HubSpot says that "Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be." 

Of course, as a law firm, you have a website. Websites are essential for every type of business today - but especially for law firms. Larry Bodine, editor of lawyers.com, a legal news information site from Lexis-Nexis, cites research showing that 77% of professional firms generate new business leads online. He also emphasizes the necessity for quality content linked with extremely specific long-tail keywords to ensure that prospective clients can find the right firm for their needs.

With inbound marketing, you create compelling content you can share with potential clients to let them know you're the right choice. Combined with SEO and a social media strategy, you can stop spending time looking for clients, your clients will come looking for you.

Sounds good, doesn't it? But how do we know that it works? Here are some amazing results from a law firm HubSpot case study:

law-firm

Want to experience this intense increase in leads? Inbound marketing may be the answer for you.

To learn more, download "The 3 most common SEO mistakes made by law firms." This one-page guide explains these typical mistakes and gives tips on how to get your website found so that you can get the clients you deserve. Click the button to begin the download process.

 

Law Firm SEO Mistakes

 

 

Topics: Best Practices for Businesses

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