Musings

Black Stag Group's Marketing Predictions and Trends You Need to Prepare for in 2015!

Posted by Danya Hejazeh on Jan 7, 2015 4:01:00 PM

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  1. More emphasis on content marketing: The evidence will continue to add up that small businesses will not be able to survive without content. In order to augment the importance of the discipline, the theory behind content marketing will become more complex. content-king

  2. Writers will be in the forefront once again: Small businesses won’t be able to survive without content. This means they’ll need to hire a full-time writer, on staff, most likely with benefits.
  3. SEO (Search Engine Optimization) will become more complicated and carry less meaning: SEO agencies will most likely continue to slyly tempt unsuspecting businesses with their mysterious and somewhat magical abilities to outwit Google at their own game-so make sure your agency is a credible expert when it comes to SEO.

  4. Video distribution will transform how marketers work: Facebook, Twitter, LinkedIn, etc. will begin to heavily prefer video content that is hosted on their own platforms. This means that marketers will start uploading original video content to each and every social network. These networks will give bonus exposure to directly uploaded videos because they provide distinctive advertising opportunities, while at the same time keeping users on the platform longer.

  5. The focus will remain on community: The concept of a social business is here to stay. Companies and leaders will begin using social media for reasons other than marketing and will begin Engage-customersusing it to connect and develop communities. This is in no small part due to the emergence of social selling, employee advocacy and other social business initiatives. This focus includes investing in the personal brands of employees and empowering customers to have a voice.

  6. Social and mobile will reach new heights: Brands will leverage these two key technologies. Mobile social marketing will increase heavily with mobile advertising apps and crowd-sourced, mobile-driven content. Instagram will most likely continue its surging growth rate because it successfully integrates social and mobile technologies.

  7. Businesses will increase paid media efforts: This will occur as a way to magnify and speed up content distribution, while also contributing to an understanding of how to allocate and control the delivery of content to different types of audiences at different stages of their marketing. This is not easy to accomplish when you’re relying on primarily organic distribution. 

  8. Data will be the driving force of creative belief: What was once considered “the big idea” that content_socialmediafastened all creative marketing campaigns, pitches and programs will be replaced with phrases like, “What does the data say?”

  9. There will be more investments made in data and marketing technology: By investing in better social analysis, companies will jostle to find a way to reclaim their reach. In order to keep up with the data-informed social content, promotion and engagement on the more sophisticated of social marketing platforms, new training will be necessary, as will the development of best practices.

  10. Brands will begin to embrace social conversations: Brands will have a significant awakening by coming to grips with the fact that social media is not a one-way speaker, but is instead, a scottcookconversation builder. They will shift away from the “push out a message” process and lean towards telling exciting, interactive stories. This transition cannot and will not occur overnight, but the willingness to take chances and embrace risk will help them to reach previously untapped markets.

  11. Social automation solutions will become early innovators in an emerging market: These solutions will allow marketers to computerize their brands’ social outreach efforts and the methods by which they engage. In the near future, features will include testing and optimization that rely heavily on precise data. 

  12. More marketing budget will shift to social: With social networks introducing new advertising products while improving on old ones, there will be leverage for companies to spend on these platforms. Some marketing teams will be forced to spend more on their social budgets to contain these changes in advertising efficiency and delivery of content.

  13. Social analytics will take center stage: In 2014, social marketing became incredibly sophisticated. In 2015, listening tools as an individual category will die. More brands will fully realize how social marketing ties to business success, and thus, the ongoing questions about social ROI (return on investment) will begin to diminish.    repaz-SEO


 

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