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Back to the Basics: 24 Key Social Media Marketing Terms

Posted by BSG Team on Apr 20, 2016 5:02:57 PM

social-media-marketing.pngWe've covered branding, marketing and PR terms in previous Back to the Basics posts. Now social media marketing is getting a little love.

With a little help from our friends at Hubspot, here are 24 key social media marketing terms everyone should know. 

  1. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
  2. Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another. 
  3. Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video.
  4. Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on creating just enough interest to provoke engagement. 
  5. Clickthrough Rate - Clickthrough rate is a social media metric used to represent the number of times a visitor clicks through divided by the total number of impressions a piece of content receives. 
  6. Conversion Rate - Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).
  7. Crowdsourcing Crowdsourcing refers to soliciting ideas or content from a group of people, typically in an online setting. 
  8. Engagement Rate - Engagement rate is a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.
  9. Geotag- A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.
  10. GIF - GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips. (Check out this round up of reaction GIFs used to illustrate our excitement when Facebook announced that they were supporting their functionality.
  11. Hashtag - A hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a “#" (i.e. #InboundMarketing). Social networks use hashtags to categorize information and make it easily searchable for users. 
  12. Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted. 
  13. Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to earn links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
  14. Live Streaming - Live streaming is the act of delivering content over the internet in real-time. This term was popularized in social media by apps such as Meerkat and Periscope. 
  15. Native Advertising- Native content refers to a type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it's being published on. The purpose is to make ads feel less like ads, and more like part of the conversation. 
  16. PPC - PPC is an acronym for pay per click. Pay per click is an online advertising model in which advertisers display ads on various websites or search engines and pay when a visitor clicks through. Bid-based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid -- or highest amount they're willing to pay -- for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed. 
  17. Real-Time Search - Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
  18. Real-Time Marketing - Real-time marketing is a strategy that requires marketers to publish timely content as news breaks.
  19. Retargeting - Retargeting is an online marketing and advertising technique that allows marketers to display ads to people who have visited their website or are part of their contacts database. 
  20. Social Media Monitoring - Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
  21. Trending Topic - Trending topics refer to the most talked about topics and hashtags on a social media network. These commonly appear on networks like Twitter and Facebook and serve as clickable links in which users can either click through to join the conversation or simply browse the related content. 
  22.  User-Generated Content - User-generated content is content -- blogs, videos, photos, quotes, etc. -- that is created by consumers. Marketers typically tap into their audience in an online setting to collect this type of content to support a campaign or initiative.
  23.  Viral - Viral is a term used to describe an instance in which a piece of content -- YouTube video, blog article, photo, etc. -- achieves noteworthy awareness. Viral distribution relies heavily on word of mouth and the frequent sharing of one particular piece of content all over the internet.
  24. Vlogging - Vlogging or a vlog is a piece of content that employs video to tell a story or report on information. Vlogs are common on video sharing networks like YouTube. 

 

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