Musings

B2B's Top Challenges

Posted by Michelle Lazarus on May 13, 2015 1:04:40 PM

 

A recent study by B2B International highlights U.S. companies' top marketing challenges. The dual challenge of building a brand and communicating effectively was number one - 56% of companies felt that this was a challenging part of doing business today.

challenges

The biggest weapon that B2B marketers have in their arsenal is content marketing. 70% of B2B marketers are creating more content this year than they did last year, even though they find it is more and more difficult to find good, trained content marketing professionals to carry out their increased need for great content.

Can you relate to this? What do you find most challenging about marketing today? Sound off in the comments - we'd love to hear your thoughts.

 

Topics: Content Creation

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