Savvy business owners know that the average website conversion for companies with defined content processes is more than twice that of companies without. And yet, according to research from content marketing firm Kapost, and reported by eMarketer, nearly four in 10 B2B marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts. Many of them rely on internal crowdsourcing to help generate content ideas.
A great content strategy is vital to a company's success, since many departments across an organization depend on content for success:
But grappling with content ideas doesn't have to be so tough. Choosing a great partner to help fuel new ideas can take the pressure off.
What kinds of things do you strive for when creating new content? Let us know in the comments below.