As you know content is king. And it is crucial to to keep up with the insatiable demand for fresh, relevant content. But, who has the time? Between a flooded inbox and the many “must go to” meetings that fill your day, there are few hours left in the day to churn out new pieces. Don’t worry; these quick and easy tips will have you speed creating contentin no time at all:
- Create a “mini me”: Repurpose your EBooks, case studies and white papers. Take a look at your existing materials and see if they can be used to create a series of blog posts, top 10 lists, create an infograph or pull quotes to use on social media channels. Most online readers prefer short, concise content. This means one great EBook can create a lot of concise, easily digestible content.
- Load up on lists: Readers love lists. They’re easy to scan and easy to digest information from. Plus numbered headlines really stand out against other text titles. Lists are also much easier to write than longer form content, so they can be created in much less time.
- Revisit your classic pieces: Just like the little black dress, classic content never truly goes out of style. It is content that is always relevant to your community and can benefit your customers, which makes it a perfect source for a quick and easy content. All it needs is a few quick updates to keep it fresh. You can also create a quick EBook by organizing past published blog posts. For example, you might take your 6 best blog posts on “content creation” and organize them into “The Ultimate Guide to Content Creation” EBook. Be sure to update for relevancy, add some fresh content and Voila! You have a brand new EBook in a fraction of the time it would take to create one from scratch.
- Break out the bullet points: Bullet points break up your content into digestible sections that are easy to scan. Readers love them and it means less writing for you. Try to use bullet points whenever applicable and resist the urge to add filler.
- Newsjack: This term refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. It can be as simple as recapping the news and offering an analysis on it. This is an easy way to build your credibility in the industry and your reputation as a thought leader. But, remember this about newsjacking ... you have to be quick. The goal is to get your story out there while the news is still new.
- Share you failures: Don’t fear your mistakes. Learn from them and pass that knowledge along. Chances are your customers and community can benefit from the mistakes you have made and appreciate the insights. It shows humility and experience that can help make you a valued resource.
- Bring in a heavyweight: It is ok to get outside help, especially from those in your community. Identify and reach out to your brand advocates for contribution opportunities. Brand advocates are one of the strongest resources a marketer can have because they have a different perspective and can communicate the value of your product or service on their own. Embrace your brand advocates. Thank them for their support and offer them opportunities to contribute. This builds your relationships with your audience and also offers a new perspective to your content pieces.
- Take a picture… it lasts longer: The online world loves a great picture so let your visuals speak for you. If a picture is worth a thousand words then embrace the simplicity and keep your content pithy.
What do you do to create quick, relevant content? Share your tips and tricks in the comments!