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4 Strategies for Standing Out in the Content Marketing Crowd

Posted by BSG Team on Mar 2, 2016 12:30:00 PM

Content-1.jpgAccording to Nielsen, at least 27,000,000 pieces of content are shared each day. With so much material floating around, it can be hard to stand out and be found.  

Here are 4 strategic ways to get your content noticed:

1.  Create more content.

One obvious solution is to do more content marketing, and here’s why:

  • The more content you produce ...

  • The more Google and other search engines index …

  • The more likely you are to rank for certain keywords …

Google’s fresh factor algorithm feature means that newer content performs better in the search engines, leading to higher rates of organic traffic, which brings in new leads.

When creating more content make sure that it is is solid, authoritative, and provides value to users. When you continually put out great content, it keeps users engaged and they keep coming back for more. However, if you allow your quality to slip then you’ll end up hurting your business in the long run.

2. Create better content.

How is the quality of the content you are producing? We’ve already talked about making sure the content you create is authoritative, and provides value.

Here are several more things that you can do to create even better content and gain an edge over the competition. 

  •  Create visual content. Using compelling images is a powerful way to boost the engagement and potency of your content. Infographics are especially appealing.

  • Create live marketing.  Producing live content has become very important.  Here are two low cost methods that effective and easy to use: Periscope andFacebook Live.

  • Create unique data. Come up with your own data, statistics, studies, and results. It is a powerful way to attract more interest.

  • Create more social communities. Consumers crave exclusive places where they can find exclusive content. Make it powerful, unique, and targeted.

3.  Stay focused.

Make sure you have a clear objective with your content marketing. Your company needs to clearly define its goals. Most businesses want:

  • More leads

  • More revenue

  • More customers

  • More engagement

While these general goals are fine, it is a good idea to create specific benchmarks to gauge your progress.

4.  Don’t stop.

Content marketing is not a quick fix. To achieve success you must keep at it in a deliberate and strategic way. There will be bumps along the way. You will have successes and failures but don’t quit. Success takes time.

Content marketing is ever evolving and in order to succeed we need to evolve with it. Contact us if you need help.  We can create the content your business needs.

Topics: Content Marketing, Content Creation, Inbound marketing, Content Strategy

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