Ultimately businesses are on social media for one thing: to generate leads. But no social channel can be an effective lead generator without a following, which means your business needs to work hard to gain as many fans and followers as possible.
It may be tempting to purchase them to get a leg up, but when it comes to followers, both quality and quantity count. Purchased followers are either fake or low-quality profiles that do nothing more than artificially inflate your follower count. Earned followers, on the other hand, will actually Like, Share and Comment on your posts, learn about your business and possibly do business with you in the future.
To help you get started, here are four simple tips that will allow you to turn your social media channels into lead generating machines.
1. Prioritize Social Networks
Focus on the social networks where your fans are most likely to be. You should create and maintain a presence on the top social networks, but you should put the most focus on the networks where your target buyers are spending the most time. This is key for another reason. It takes a lot of time and resources to keep up multiple social media accounts, so make sure you’re using your time wisely and prioritizing the social networks that matter.2. Optimize Your Social Profiles
Whether you already have profiles for business or are still creating them, it’s important to think about how you can optimize them. Ways to optimize your profiles include:
- Choosing an easily identifiable username
- Uploading a recognizable photo such as your company logo
- Including clear and concise descriptions of your business
- Leading people back to your website with a trackable link
Make it easier for your visitors to share your content on their personal networks with social sharing buttons. It encourages people to share your content, which means you’ll have the potential to reach a broader audience – one that extends beyond your direct network of fans. Be sure to add social sharing buttons to blog posts, landing pages, email newsletters and any other content you produce.
4. Share Useful Content
Give people a reason to follow you by sharing valuable and engaging content. Avoid product-focused material and make educational information the focus of your tweets, posts and updates. Our friends at Hubspot suggest you follow the 80/20 rule: 80% of the content you share on social media should be helpful and valuable to your audience, and 20% can be self-promotional.
Building your social media reach takes effort, but if you put in the time, you will definitely see results. You can also contact us if you need help developing your social media marketing strategy.