It’s been said that anything worth doing, is worth doing right. And that’s especially true when it comes to marketing your business on Facebook.
With more than 1.5 billion active monthly users, the social network can help you promote your business and drive traffic to your website. But it is becoming increasingly more difficult to stand out in your followers’ News Feeds. Use these Facebook best practices to break through the noise and make the most out of your posts.
1. Use a Recognizable Profile Picture. This is the first step in letting people know who you are. Your profile picture is at the top of your page and is the thumbnail for all your posts. Make sure it clearly represents you.
2. Fill Out the About Section. A preview of the about section is visible under your profile picture, meaning it’s one of the first things people see when they scan your page. Use it as an opportunity to share relevant information about your company.
3. Coordinate Your Cover Photo, Pinned Post and Profile CTA. These are the most immediately visible parts of your page. Use them to maximize engagement by coordinating your messages across them.
4. Target Your Posts. Facebook has tools that allow users to segment organic posts by different demographic variables such as gender, age and education. Use these tools to reach the right audiences with the right content.
5. Include Pictures, Images and Videos in Posts. Content that includes visual elements, graphics and video can generate up to 94% more views.
6. Post at the Right Times. Research has shown that posts published between 1pm and 4pm have the best click-through and share rates.
7. Boost Popular Organic Posts. Increase ROI by promoting content that you already know is popular. It will expand your reach and get more people to your page.
8. Analyze Page Performance. Use Facebook Insights and Tracking URLs to determine which posts work and which don’t. Tailor your content accordingly.
9. Focus on Quality of Posts Instead of Quantity. Don’t overwhelm (or annoy) your audience by posting more than a few times each day. Research shows that companies with fewer than 10,000 Facebook followers receive 60% fewer interactions per post when they post 60+ times per month.
10. Respond to Comments Within a Reasonable Period of Time. 42% of consumers who complain on social media expect a response within an hour. Whether comments are positive or negative, don’t ignore them. It may create anger or disappointment.
If you want to make Facebook a bigger and more productive part of your communications and marketing efforts, contact us. BSG can help you increase your social media ROI!